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This is a show that ran on television a year to two ago. Google it for clips and much better images than this one. It isn't necessarily about being muscular but about being healthy. I like the design of the show- how the show was set up. It took into account the current state of tv watchers (reality tv craze). Representatives from each of the 50 states- so the whole country is engaged- competed but also worked together. The contestants are put into groups and the groups have to work together to loose weight and eat right. Check it out.
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The UK Design Council designs and creates programs that address social issues. They are also ahead of the US in terms of being progressive and forward-thinking. Check out the UK Design Council. Jennie Winhall of said organization spoke at the International Design Summit in October 2006. She has been a part of a number of these teams so look for her name and podcasts that might include her. She is charming, self- effacing and smart.Happy Surfing!
Droog Design is a design collective located in Amsterdam, in the Netherlands. They rock my world. The designers at Droog are international. They work with low-cost or recycled materials. The Museum of Art & Design (NYC) says this, "Droog is not a style. It is a brand and a mentality...a congenial pool of designers, a distributed statement about design as cultural commentary, a medium...." There are so many amazing ideas and objects from Droog. Two of my favs are Share Fence by NEXT Arcitects and Andreas Möller's Bolie-Box.